IAM x OPENLOOP x YE

His Health.
His Brand.
His Terms.

A partnership built to be owned, not rented.

Begin the proposal

CONFIDENTIAL · CONCEPT v0.1 · PREPARED FOR DISCUSSION · AUGUST 2026

Yeezy Health is an internal creative sample pending production governance sign-off.

Governance notice Yeezy Health is an internal concept sample for discussion only. It is not approved by Ye, Yeezy, management, IAM, OpenLoop, or any affiliated rights holder unless separately stated. Production, public, paid, or external use requires clinical, legal, brand, management, and rights-holder approval.

SECTION 1 · WHY WE'RE HERE

Before market size or money, the only question that matters: who are these people, how are they connected, and why should Ye be in business with them.

Visual reference for the IAM bridge section

WHO WE ARE · THE BRIDGE

I am not a spokesperson. I am the asset.

IAM, Intellectual Asset Management, builds companies around a talent's IP: their name, audience, and credibility. Instead of talent renting out their name for a one-time endorsement fee, IAM structures an actual business around it; the talent holds equity, earns recurring revenue, and gets paid again if the company is sold.

IAM is a resource for management. Management holds the mandate to guide the talent's success; IAM is engaged to execute a specific part of that mandate — building the recurring-revenue business.

An endorsement is a fee, paid once, for attention. A membership business is revenue, paid every month, because it's built on trust. IAM builds the second kind.

Founder economics

equity, distributions, participation at exit.

Governed identity

nothing carrying his name ships without his sign-off.

Protected scarcity

no posting quota; judgment and signal, not labor.

Professional operation

proven operators, institutional capital, underwritten first.

IAM is the bridge: talent-side judgment on one side, a national medical operator on the other. We connect Ye's world to OpenLoop's medicine and make sure the company that results is his.

Executive Leadership

The operating bench connecting talent-side trust, growth, finance, and healthcare execution.

Abby O'Neil headshot
President & GM

Abby O'Neil

View Bio
Abby O'Neil

Our Work

Case Studies

OpenLoop visual reference for the engine section

WHO WE ARE · THE ENGINE

The medical infrastructure behind America's biggest telehealth brands.

OpenLoop is a white-label medical operator — the clinical engine behind major direct-to-consumer health brands (the Hims and Fridays of the category). They handle everything a health company is afraid of: clinicians, prescriptions, pharmacy, compliance, patient support, billing, technology. Ye never touches the medicine. He owns the brand; they run the rest.

600K+patients served every month
Hundredsof brands powered
20,000+licensed clinicians
All 50states, fully licensed
~$2Brevenue trajectory

OpenLoop has always powered B2B health brands. This is the first time they're building around a person's audience instead of buying one — and Ye's trust is the most valuable version of that. Call any brand on their platform and ask about them; the numbers hold up.

Ye profile portrait for Yeezy Health concept

WHY YE · SYSTEM, NOT SUPPLEMENT

This only works if the brand can make care feel designed.

WHY YE · SYSTEM, NOT SUPPLEMENT

This only works if the brand can make care feel designed. With Yeezy, it can.

Yeezy's thesis has always been product systems, not decoration: severe objects, controlled surfaces, utility language, scarcity, and a refusal to soften the signal. Diagnostics belongs in that world because it is not a vibe. It is measurement. The kit, the panel, the clinician review, the member pathway, and the refill cadence can all behave like a designed operating system instead of another celebrity wellness shelf.

We are not attaching Ye to medicine he has not earned the right to operate. He does not diagnose, prescribe, or direct care. The fit is at the identity layer: turning the health journey into a stark, disciplined product experience while OpenLoop runs the clinical side. That difference is what keeps Yeezy Health from becoming a supplement line. The finding is the product. The care path is the business.

"We're not here to tell Ye what to promote. We're here to show him what can be built when the brand owns the system and clinicians own the care."

THE PROCESS · THE FINDING IS THE OUTPUT, NEVER THE PITCH

Four steps. Built with him, not for him.

Nothing here is pre-decided. We don't hand Ye a finished product; we build it with him, in four steps — and the diagnostic panel comes before anything is ever sold.

Step 1

Discovery / Brand Immersion

We learn how Ye actually wants the health system to feel, what the Yeezy identity can credibly carry, and what his audience would recognize as utility rather than promotion. His team sees the full OpenLoop platform, so both sides can identify where diagnostics becomes the brand's measurement language.

Step 2

Development of Ye's Product Mix

OpenLoop's medical team designs the mix around what is real to the audience and operationally safe, anchored on the whole-health diagnostic panel as the spine. Ye approves the brand-facing product system; OpenLoop governs the clinical model.

Step 3

Education

Before launch, Ye and the team understand the medicine, the claims boundary, and the compliant messaging lane. The brand can speak about access, measurement, and process without making clinical promises it cannot legally make.

Step 4

Launch: Economics & Deal Points

Then we go live. His audience drives the first wave organically; the business compounds through diagnostic membership, nutraceutical cycles, and quarterly refreshes.

Partner-side reference economics — illustrative, not a guarantee.

LineRetailPartner-sideCadence
Whole Health Diagnostics + Nutraceuticals (spine)Starter $199 · Full Annual $396~$147 annual + ~$356 nutraceutical cycles (4x$89) + ~$153 refreshes (3x$51) = ~$656/member/yrAnnual + quarterly, before vertical upsell ($45–185/mo)
Dermatology — Acne, Tone & Irritation$45 / $40 / $36 per mo (12 / 24 / 52 wk)$56 / $108 / $189; ~40% of patient spend on 52-wkAsync primary + 12-wk async refills
Sexual Health$69/mo · $85/consult · treatment pricing varies by pathway$31 · $48 consult · partner-side varies by medication and cadenceAsync primary + refill where clinically appropriate
Hormone / Metabolic Intake$79/mo · $149/mo · $198/mo where clinically appropriate$90/12wk (~$360/yr) · $233/12wk (~$932/yr) · $297/12wk (~$1,188/yr, labs incl.)Async primary, quarterly refills
Mental Health Therapy$774 (6-pack) · $149 one-off$198 · $48Per consult
Sleep — Diagnostic Ring + TherapyInsurance-covered ring (~$20–25 copay) or $33/mo cash · $149 therapy · $33–63/mo meds$150 intake · $48 therapy · $34/cycle medsIntake + refills; non-GLP-1 & therapy only

Deal points

This is ownership, not a fee. Ye holds a founder's position: equity, monthly distributions while the business runs, and participation at exit. IAM builds and operates alongside him; OpenLoop runs the medicine.

Final terms structured together.

Yeezy Health logo

His health.
His brand.
His terms.

The Yeezy standard of care — built around a system Ye can own without touching medicine.

Download PDF

Appendix

Leave-behind detail

Product examples are directional only. The mix is discovered with Ye.

Appendix · Product examples

Reference points for the immersion.

These are not the pitch. They are reference points for the immersion — categories OpenLoop can operationalize if they prove authentic to Ye. The diagnostic panel is the spine; everything else hangs off a finding.

Whole Health Diagnostics + Personalized Nutraceuticals — The Spine

A clinician reads a full panel before anything is sold, then a personalized nutraceutical stack is built to the findings — a care plan, not a supplement line.

Starter $199 / Full Annual $396 retail; recurring cycles + quarterly refreshes.
Yeezy Health product kit visual

Dermatology · Acne, Tone & Irritation

Clinician-reviewed dermatology pathways for common skin concerns, framed through access and care rather than beauty promises.

$36–45/mo by term; async primary + refills.

Sexual Health

Clinician-reviewed intake and treatment pathways for sexual wellness, framed through access, privacy, and appropriate care rather than shame or performance hype.

from $69/mo; async primary + refills where clinically appropriate.
Yeezy Health HRT Formula 001 pouch product visual

Hormone / Metabolic Intake

A measurement-first pathway for energy, weight, recovery, and metabolic questions where clinically appropriate.

from $79/mo; quarterly refills; recurring-margin candidate.
Yeezy Health mental wellness visual

Mental Health Therapy

Brand-safe access to care, grounded in support and follow-through rather than public vulnerability as marketing.

$129/consult in a 6-pack; $149 one-off.
Yeezy Health sleep pouch product visual

Sleep · Diagnostic Ring + Therapy

Sleep assessment, device-enabled measurement, therapy, and non-sedative pathways where clinically appropriate.

intake on insurance-covered device or cash; therapy + non-sedative pathways.

Appendix · Brand direction

Utility-clinical x governed identity.

Yeezy Health remains an internal creative sample pending production governance sign-off. The direction stays ink, bone, clay, sand, foil, film, and specification language — never hospital-blue, never clinical-white, never body-shaming.

Ink canvasBone typeClay signalSand fieldsFoil materialSpace Mono onlyUppercase label logicHard-framed FPO slots
Governance notice Yeezy Health is an internal concept sample for discussion only. It is not approved by Ye, Yeezy, management, IAM, OpenLoop, or any affiliated rights holder unless separately stated. Production, public, paid, or external use requires clinical, legal, brand, management, and rights-holder approval.

CONFIDENTIAL · CONCEPT v0.1 · PREPARED FOR DISCUSSION · AUGUST 2026. Prepared for discussion purposes only. Prescription products require an evaluation with a licensed clinician; availability varies by state. Individual results vary. Compounded medications are prepared by licensed pharmacies and are not FDA-approved. "Yeezy," "YZY," and related marks are the property of their respective rights holders; use herein is proposed and subject to rights-holder approval.